Company Profile
Abba’s Tea was founded by Ronnie Bautista and King Elmer Esguerra. Later on, King Elmer was succeeded by his sister, Khelmira Esguerra, as a co-owner of the business.
The first Abba’s Tea branch was opened in Binmaley way back in 2017 offering a variety of flavored milk tea at first and then more snacks and hot meals are added to the menu.
HUMBLE BEGINNING
Abba’s Tea is one of the pioneers of the double-decker dining setup in the Philippines.
The first branch, located in Binmaley, had only 26 square meters of floor area, so the owner thought of the double-decker setup to maximize the space for dining customers. Soon, it was discovered that younger generations loved this unique setup.
Mission
We aim to become the top milk tea store in the North by 2026, surpassing the current leading milk tea stores in the region. Additionally, we aim to become nationally recognized in the near future. Our goal is to create a culture of providing value for our customers’ money by offering a fun dining environment and delivering the best dining experience possible. We want our customers to leave our stores feeling satisfied and eager to return for more.
Vision
In 2026, we envision Abba’s Tea will have 30 branches serving at least 5 to 8 thousand people daily with the best-tasting flavored milk teas, refreshing drinks, and a variety of great food. Our goal is to become the top milk tea store in the North by providing the highest quality products and exceptional service to our customers.